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Title: Preventing falls in residential construction: Effectiveness of engaging partners for a national social marketing campaign
Authors: Macario, Everly;Hannon, Sandra Wills;Baker, Robin;Branche, Christine M;Trahan, Christina
Year: Aug-2015
Abstract: Falls are the leading cause of fatalities in construction. The Safety Pays, Falls Cost campaign aims to prevent falls in residential construction. A critical component of our social marketing approach was to involve 70 partners in reaching target audiences.
ISSN: 10.1002/ajim.22458
Appears in Collections:American journal of industrial medicine 2015

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