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|Title:||Preventing falls in residential construction: Effectiveness of engaging partners for a national social marketing campaign|
|Authors:||Macario, Everly;Hannon, Sandra Wills;Baker, Robin;Branche, Christine M;Trahan, Christina|
|Abstract:||Falls are the leading cause of fatalities in construction. The Safety Pays, Falls Cost campaign aims to prevent falls in residential construction. A critical component of our social marketing approach was to involve 70 partners in reaching target audiences.|
|Appears in Collections:||American journal of industrial medicine 2015|
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